The UAE’s soft power has boosted Dubai’s commercial real estate market
The UAE’s impressive rise to the top of the 2024 Soft Power Index in the Middle East and its global ranking of 10th is not just a symbolic victory. With a score of 57.7 points, the UAE surpassed major global players like Spain, Sweden, Australia, and South Korea. This success in soft power — based on cultural diplomacy, innovation, and international relations — has real-world advantages that go beyond global recognition. One of the key areas benefiting from this success is Dubai’s commercial real estate market.
Exploring the Soft Power Index
Soft power is the ability to influence others through attraction and persuasion rather than coercion or force. A country’s soft power is measured by its appeal in culture, governance, global diplomacy, education, and business leadership. A high ranking in the Soft Power Index indicates a country’s ability to build and maintain positive relationships, shape global narratives, and exert influence worldwide without relying solely on military or economic might.
The UAE has been increasing its global influence through strategic investments in education, culture, and international diplomacy. Events like Expo 2020 Dubai and the establishment of world-class institutions like the Louvre Abu Dhabi, along with a strong humanitarian presence worldwide, have all contributed to this rise in influence…Read More